å°ççãªå¢çãè¶ããäžçäžã®ãã£ã³ã¹ãžã®æãéã匷åãªãããã§ãã·ã§ãã«ãããã¯ãŒã¯ãæ§ç¯ã»è²æããæ¹æ³ãåŠã³ãŸãããã
ã°ããŒãã«ãªãããã§ãã·ã§ãã«ãããã¯ãŒã¯ã®æ§ç¯ïŒå æ¬çã¬ã€ã
仿¥ã®çžäºæ¥ç¶ãããäžçã«ãããŠã匷åãªãããã§ãã·ã§ãã«ãããã¯ãŒã¯ã¯ãããŸã§ä»¥äžã«äŸ¡å€ããããŸãããã¯ããã€ãªãããå°ççãªè¿é£å°åãæ¥çã«éå®ããã ãã§ã¯äžååã§ããã°ããŒãã«ãªãããã§ãã·ã§ãã«ãããã¯ãŒã¯ãæ§ç¯ããããšã§ãæ°ããªæ©äŒã倿§ãªèŠç¹ããããŠãã£ãªã¢ãå€§å¹ ã«åäžãããããšãã§ãã貎éãªæŽå¯ãžã®æãéãããŸãããã®ã¬ã€ãã§ã¯ãåœå¢ãè¶ãã匷åãªãããã¯ãŒã¯ãæ§ç¯ããè²ãããã®å®è·µçãªæŠç¥ãæäŸããŸãã
ãªãã°ããŒãã«ãªãããã§ãã·ã§ãã«ãããã¯ãŒã¯ãæ§ç¯ããã®ãïŒ
ã°ããŒãã«ãªãããã¯ãŒã¯ã¯ãæ°å€ãã®ã¡ãªãããæäŸããŸãïŒ
- æ©äŒã®æ¡å€§ïŒç°ãªãåœãæ¥çã§ã®éçšæ©äŒãããŒãããŒã·ããã忥ãžã®ã¢ã¯ã»ã¹ãäŸãã°ãã€ã³ãã®ãœãããŠã§ã¢ãšã³ãžãã¢ãã·ãªã³ã³ãã¬ãŒã®æœåšçãªéçšäž»ãšã€ãªãã£ããããšãŒãããã®éçºè ãšãªãŒãã³ãœãŒã¹ãããžã§ã¯ãã§ååãããã§ããŸãã
- 倿§ãªèŠç¹ïŒç°ãªãæåçèŠç¹ãããžãã¹æ £è¡ã驿°çãªã¢ã€ãã¢ã«è§Šããããšãã§ããŸãããã©ãžã«ã®ããŒã±ãã£ã³ã°å°éå®¶ãæ¥æ¬ã®æåããããŒã±ãã£ã³ã°ãã£ã³ããŒã³ã«ã€ããŠåŠã³ããã®æŠç¥ãèªåœã®åžå Žã«é©å¿ãããããšãæ³åããŠã¿ãŠãã ããã
- ç¥èãšã¹ãã«ã®åäžïŒäžçäžã®å°éå®¶ãååããåŠã¶ããšã§ãç¥èããŒã¹ãšã¹ãã«ã»ãããæ¡å€§ã§ããŸãããã³ãã³ã®éèå°éå®¶ããã·ã³ã¬ããŒã«ã®ãã£ã³ããã¯å°éå®¶ãšã€ãªãããããžã¿ã«éèã®ææ°ãã¬ã³ããçè§£ããããšã§æ©æµãåãããããããŸããã
- ãã£ãªã¢ã¢ããã®ä¿é²ïŒã°ããŒãã«ãªãããã¯ãŒã¯ã¯ã倿§ãªçµéšãšå°éç¥èãæã€å人ããã®ã¡ã³ã¿ãŒã·ãããæå°ããµããŒããžã®ã¢ã¯ã»ã¹ãæäŸããããšã§ããã£ãªã¢ã¢ãããæ¯æŽããŸãã
- èªå·±æé·ïŒç°ãªãæåã®äººã ãšäº€æµããããšã¯ãèŠéãåºããåºå®èŠ³å¿µã«ææŠããåäººã®æé·ãä¿é²ããŸãã
ã°ããŒãã«ãããã¯ãŒã¯ãæ§ç¯ããããã®æŠç¥
ã°ããŒãã«ãããã¯ãŒã¯ã®æ§ç¯ã«ã¯ãç©æ¥µçãã€æŠç¥çãªã¢ãããŒããå¿ èŠã§ãã以äžã«å¹æçãªæŠç¥ãããã€ã玹ä»ããŸãïŒ
1. ãªã³ã©ã€ã³ãã©ãããã©ãŒã ã®æŽ»çš
LinkedInã®ãããªãªã³ã©ã€ã³ãã©ãããã©ãŒã ã¯ãäžçäžã®ãããã§ãã·ã§ãã«ãšã€ãªããããã®è²ŽéãªããŒã«ã§ãã
- LinkedInãããã£ãŒã«ã®æé©åïŒãããã£ãŒã«ãå®å šã§ææ°ã§ãããããªãã®ã¹ãã«ãšçµéšã瀺ãããŠããããšã確èªããŠãã ããããããã§ãã·ã§ãã«ãªåçãšãäž»èŠãªå°éç¥èã匷調ããé åçãªãããã©ã€ã³ã䜿çšããŸãã察象èªè ã«åãããŠããããã£ãŒã«ãè€æ°ã®èšèªã§å©çšã§ããããã«ããããšãæ€èšããŠãã ããã
- é¢é£ã°ã«ãŒããžã®åå ïŒæ¥çåºæã®ã°ã«ãŒããåœéçãªãããã¯ãŒãã³ã°ã³ãã¥ããã£ã«åå ããŠãåãå¿ãæã€ãããã§ãã·ã§ãã«ãšã€ãªãããŸããããç©æ¥µçã«è°è«ã«è²¢ç®ããå°éç¥èãå ±æããŠãã ããã
- æŠç¥çãªæ€çŽ¢ãšã€ãªããïŒããªãã®åéãæ¥çã§ãç°ãªãåœã«æ ç¹ã眮ããããã§ãã·ã§ãã«ãç¹å®ããããŒãœãã©ã€ãºãããã€ãªãããªã¯ãšã¹ããéä¿¡ããŸãããªãã€ãªããããã®ãã説æããå ±éã®èå³ãç®æšã匷調ããŸãããã
- ã³ã³ãã³ããžã®ãšã³ã²ãŒãžã¡ã³ãïŒã€ãªããã®ãã人ã ã®ã³ã³ãã³ãã«ããããïŒããããããã³ã¡ã³ãããããå ±æãããããŠãé¢ä¿ãç¯ããããªãã®ç¥å床ãé«ããŸãããã
- LinkedInã©ãŒãã³ã°ã®å©çšïŒã³ãŒã¹ãåè¬ããŠã¹ãã«ãåäžãããå°éèœåéçºãžã®åãçµã¿ã瀺ããŸãããã
äŸïŒã¹ãã€ã³ã®ãããžã§ã¯ããããŒãžã£ãŒã§ããããªã¢ã¯ãã¢ãžã£ã€ã«ãããžã§ã¯ã管çã«çŠç¹ãåœãŠãããã€ãã®LinkedInã°ã«ãŒãã«åå ããŸããã圌女ã¯ç©æ¥µçã«è°è«ã«åå ããèšäºãå ±æããç±³åœãã«ããããªãŒã¹ãã©ãªã¢ã®ãããžã§ã¯ããããŒãžã£ãŒãšã€ãªãããŸããããããã®ã€ãªãããéããŠã圌女ã¯ããŸããŸãªãããžã§ã¯ãç®¡çææ³ããã¹ããã©ã¯ãã£ã¹ã«ã€ããŠåŠã³ãæçµçã«ã«ããã®äŒæ¥ãšã®ãªã¢ãŒãã³ã³ãµã«ãã£ã³ã°ã®æ©äŒãåŸãŸããã
2. ããŒãã£ã«ããã³å¯Ÿé¢ã€ãã³ããžã®åå
ã«ã³ãã¡ã¬ã³ã¹ããŠã§ãããŒãæ¥çã€ãã³ãã¯ãäžçäžã®ãããã§ãã·ã§ãã«ãšåºäŒããã€ãªããããã®çµ¶å¥œã®æ©äŒãæäŸããŸãã
- ããŒãã£ã«ã«ã³ãã¡ã¬ã³ã¹ãšãŠã§ãããŒïŒããªãã®æ¥çãèå³ã®ããåéã«çŠç¹ãåœãŠãããŒãã£ã«ã€ãã³ãã«åå ããŸããããå€ãã®çµç¹ããã°ããŒãã«ãªèŽè¡ãé äºããç¡æã®ãŠã§ãããŒããªã³ã©ã€ã³ã«ã³ãã¡ã¬ã³ã¹ãäž»å¬ããŠããŸãã
- æ¥çã«ã³ãã¡ã¬ã³ã¹ïŒç°ãªãåœã§éå¬ãããæ¥çã«ã³ãã¡ã¬ã³ã¹ã«åå ããäžçäžã®ãããã§ãã·ã§ãã«ã«äŒããææ°ã®ãã¬ã³ããã€ãããŒã·ã§ã³ã«ã€ããŠåŠã³ãŸããããçŽæ¥åå ã§ããªãå Žåã¯ãããŒãã£ã«ã«ã³ãã¡ã¬ã³ã¹ã«åå ãããããœãŒã·ã£ã«ã¡ãã£ã¢ã§ã«ã³ãã¡ã¬ã³ã¹ã®ããã·ã¥ã¿ã°ããã©ããŒãããããããšãæ€èšããŠãã ããã
- ãããã¯ãŒãã³ã°ã€ãã³ãïŒåœéçãªãããã§ãã·ã§ãã«ãéãŸãããŸãã¯ç°æåã³ãã¥ãã±ãŒã·ã§ã³ã«çŠç¹ãåœãŠãå°åã®ãããã¯ãŒãã³ã°ã€ãã³ãã«åå ããŸãããã
äŸïŒãã€ãã®ãœãããŠã§ã¢éçºè ã§ããããããã¯ã人工ç¥èœã«é¢ããããŒãã£ã«ã«ã³ãã¡ã¬ã³ã¹ã«åå ããŸããã圌ã¯Q&Aã»ãã·ã§ã³ã«åå ããè¬æŒè ãåå è ãšLinkedInã§ã€ãªãããç±³åœãšäžåœã®æ°äººã®ãããã§ãã·ã§ãã«ãšé£çµ¡å æ å ±ã亀æããŸããããããã®ã€ãªããã¯ããªãŒãã³ãœãŒã¹ãããžã§ã¯ãã§ã®è²Žéãªååãæ°ããä»äºã®æ©äŒã«ã€ãªãããŸããã
3. åçªäŒãããã¯ãŒã¯ã®æŽ»çš
ããªãã®åçªäŒãããã¯ãŒã¯ã¯ãäžçäžã®ãããã§ãã·ã§ãã«ãšã€ãªããããã®è²ŽéãªãªãœãŒã¹ãšãªãåŸãŸããå€ãã®å€§åŠã¯ç°ãªãåœã«åçªäŒæ¯éšãæã£ãŠãããæµ·å€ã§åã忥çãšãããã¯ãŒã¯ãç¯ãæ©äŒãæäŸããŠããŸãã
- åçªäŒãžã®åå ïŒå€§åŠã®åçªäŒã«åå ããå°åã®æ¯éšã€ãã³ãã«åå ããŸãããã
- LinkedInã§ã®ã€ãªããïŒããªãã®åéãæ¥çã§ãç°ãªãåœã§åããŠããåçªçãæ€çŽ¢ããããŒãœãã©ã€ãºãããã€ãªãããªã¯ãšã¹ããéä¿¡ããŸãããã
- åçªäŒã€ãã³ããžã®åå ïŒç°ãªãéœåžãåœã§éå¬ãããåçªäŒã€ãã³ãã«åå ããäžçäžã®åæ¥çã«äŒããŸãããã
äŸïŒè±åœã®å€§åŠã忥ããããŒã±ãã£ã³ã°å°æ»ã®ãµã©ã¯ã倧åŠã®åçªäŒã«åå ãããã¥ãŒãšãŒã¯åžã§ã®ãããã¯ãŒãã³ã°ã€ãã³ãã«åºåžããŸããã圌女ã¯ç±³åœã§æ§ã ãªäŒæ¥ã®ããŒã±ãã£ã³ã°è·ã§åãæ°äººã®åçªçã«äŒããã¢ã¡ãªã«ã®ããŒã±ãã£ã³ã°äºæ ã«é¢ãã貎éãªæŽå¯ãåŸãŸããããŸãããããã®ã€ãªããã®äžã€ãéããŠã€ã³ã¿ãŒã³ã·ããã確ä¿ããŸããã
4. ãã©ã³ãã£ã¢æŽ»åãšã°ããŒãã«ãããžã§ã¯ããžã®åå
åœéæ©é¢ã§ã®ãã©ã³ãã£ã¢æŽ»åãã°ããŒãã«ãããžã§ã¯ããžã®åå ã¯ã倿§ãªèæ¯ãæåãæã€ãããã§ãã·ã§ãã«ãšã€ãªããæ©äŒãæäŸããŸãã
- åœéNGOã§ã®ãã©ã³ãã£ã¢ïŒããªãã®èå³ãã¹ãã«ã«é¢é£ãããããžã§ã¯ãã«åãçµãã§ããåœééæ¿åºçµç¹ïŒNGOïŒã§ãã©ã³ãã£ã¢ãããŸãããã
- ã°ããŒãã«ãããžã§ã¯ããžã®åå ïŒãªãŒãã³ãœãŒã¹ãããžã§ã¯ãã«è²¢ç®ããããåœéçãªç ç©¶ååã«åå ãããããŸãããã
- ç°æåããŒã ãžã®åå ïŒç°ãªãåœãæåã®ã¡ã³ããŒãããããŒã ã§åãæ©äŒãæ¢ããŸãããã
äŸïŒã«ããã®ããŒã¿ãµã€ãšã³ãã£ã¹ãã§ãããžã§ã³ã¯ãçºå±éäžåœã«ãããæè²ãžã®ã¢ã¯ã»ã¹æ¹åã«åãçµãåœéNGOã§ãã©ã³ãã£ã¢ãããŸããã圌ã¯ã¢ããªã«ãã¢ãžã¢ããšãŒãããããã®ãã©ã³ãã£ã¢ãšååããç°ãªãæåçèæ¯ã課é¡ã«ã€ããŠåŠã³ãŸããããŸãã圌ã¯è²Žéãªç°æåã³ãã¥ãã±ãŒã·ã§ã³ã¹ãã«ã身ã«ã€ãããããã§ãã·ã§ãã«ãããã¯ãŒã¯ãæ¡å€§ããŸããã
5. ç°æåã³ãã¥ãã±ãŒã·ã§ã³ã®å容
广çãªç°æåã³ãã¥ãã±ãŒã·ã§ã³ã¯ãã°ããŒãã«ãªãããã§ãã·ã§ãã«ãããã¯ãŒã¯ãæ§ç¯ãç¶æããããã«äžå¯æ¬ ã§ããæåçãªéãã«çæããããã«å¿ããŠã³ãã¥ãã±ãŒã·ã§ã³ã¹ã¿ã€ã«ã調æŽããŠãã ããã
- æåèŠç¯ã®èª¿æ»ïŒç°ãªãæåã®ãããã§ãã·ã§ãã«ãšäº€æµããåã«ã圌ãã®ã³ãã¥ãã±ãŒã·ã§ã³ã¹ã¿ã€ã«ããšãã±ãããããžãã¹æ £è¡ã«ã€ããŠèª¿æ»ããŸãããã
- æç¢ºã§ç°¡æœãªèšèã®äœ¿çšïŒä»ã®æåã®äººã ã«ã¯çè§£ãããªãå¯èœæ§ã®ããã¹ã©ã³ã°ãå°éçšèªãã€ãã£ãªã ã®äœ¿çšãé¿ããŸãããã
- éãã®å°éïŒç°ãªãæåç䟡å€èгã信念ãèŠç¹ãå°éããŸãããã
- ç©æ¥µçãªåŸèŽïŒçžæãèšã£ãŠããããšã確å®ã«çè§£ãã圌ãã®æèŠãå°éããŠããããšã瀺ãããã«ãç©æ¥µçãªåŸèŽãå®è·µããŸãããã
- ãã£ãŒãããã¯ã®æ¢æ±ïŒæ¹åç¹ãèŠã€ããããã«ãããªãã®ã³ãã¥ãã±ãŒã·ã§ã³ã¹ã¿ã€ã«ã«ã€ããŠãã£ãŒãããã¯ãæ±ããŸãããã
äŸïŒæ¥æ¬ã®ååãšã³ãã¥ãã±ãŒã·ã§ã³ããšãéã¯ããã©ãŒãã«ã§æ¬æãæããçŽæ¥çãªå¯Ÿç«ãé¿ããããšãéèŠã§ããå¯Ÿç §çã«ãç±³åœã®ååãšã³ãã¥ãã±ãŒã·ã§ã³ããšãéã¯ãããã€ã³ãã©ãŒãã«ã§çŽæ¥çã§ããããšãäžè¬çã«åãå ¥ããããŠããŸãã
6. ã¡ã³ã¿ãŒã·ãããšãªããŒã¹ã¡ã³ã¿ãŒã·ãã
ã¡ã³ã¿ãŒã·ããã¯ããã£ãªã¢éçºãšé¢ä¿æ§ç¯ã®ããã®åŒ·åãªããŒã«ã§ããæå°ããµããŒããæŽå¯ãæäŸã§ãããç°ãªãåœãæåçèæ¯ãæã€ã¡ã³ã¿ãŒãæ¢ããŸãããã
- ã¡ã³ã¿ãŒãèŠã€ããïŒããªãã®åéãæ¥çã§ãç°ãªãåœã§ã®å€åçµéšããããããã§ãã·ã§ãã«ãç¹å®ããã¡ã³ã¿ãŒã«ãªã£ãŠãããããäŸé ŒããŸãããã
- ãªããŒã¹ã¡ã³ã¿ãŒã·ããã®æäŸïŒãã¯ãããžãŒããœãŒã·ã£ã«ã¡ãã£ã¢ãªã©ã®åéã§ããªãã®ç¥èãã¹ãã«ãå ±æããç°ãªãäžä»£ãæåçèæ¯ãæã€ãããã§ãã·ã§ãã«ã«ã¡ã³ã¿ãŒãšãªãããšãç³ãåºãŸãããã
- ã¡ã³ã¿ãªã³ã°é¢ä¿ã®æ§ç¯ïŒã¡ã³ã¿ãªã³ã°é¢ä¿ã®æç¢ºãªç®æšãšæåŸ ãèšå®ãã鲿ã話ãåãããã®å®æçãªããŒãã£ã³ã°ãã¹ã±ãžã¥ãŒã«ããŸãããã
äŸïŒãªãŒã¹ãã©ãªã¢ã®è¥æããŒã±ãã£ã³ã°å°éå®¶ããæåããã°ããŒãã«ããŒã±ãã£ã³ã°ãã£ã³ããŒã³ãç«ã¡äžããçµéšãæã€ãã©ã³ã¹ã®ã·ãã¢ããŒã±ãã£ã³ã°ãšã°ãŒã¯ãã£ãã«ã¡ã³ã¿ãŒã·ãããæ±ããããšãã§ããŸããéã«ãè¥æå°éå®¶ã¯ãšã°ãŒã¯ãã£ãã«å¯Ÿããææ°ã®ãœãŒã·ã£ã«ã¡ãã£ã¢ãã¬ã³ããããžã¿ã«ããŒã±ãã£ã³ã°æŠç¥ã«é¢ããç¥èãå ±æããããšã§ããªããŒã¹ã¡ã³ã¿ãŒã·ãããæäŸã§ããŸãã
ã°ããŒãã«ãããã¯ãŒã¯ã®è²æ
ã°ããŒãã«ãããã¯ãŒã¯ã®æ§ç¯ã¯ç¬¬äžæ©ã«ãããŸãããæéããããŠé¢ä¿ãè²ã¿ãç¶æããããšãåæ§ã«éèŠã§ãã
- é£çµ¡ãåãç¶ããïŒå®æçã«é£çµ¡ãåããè¿æ³ãå ±åãããµããŒããæäŸããŸãããã
- 䟡å€ãæäŸããïŒé¢é£ããèšäºããªãœãŒã¹ãæŽå¯ãå ±æããããªãã®å°éç¥èã瀺ãã䟡å€ãæäŸããŸãããã
- æ¯æŽãç³ãåºãïŒã¢ããã€ã¹ãæäŸãããã玹ä»ããããããããžã§ã¯ããæ¯æŽãããããããšã§ãåãã§ã€ãªããã®ãã人ã ãå©ããŸãããã
- æåãç¥ãïŒã€ãªããã®ãã人ã ã®ææãç¯ç®ãèªããç¥ããŸãããã
- CRMãç¶æããïŒé¡§å®¢é¢ä¿ç®¡çïŒCRMïŒã·ã¹ãã ãç°¡åãªã¹ãã¬ããã·ãŒãã䜿çšããŠãã€ãªãããããåãã远跡ããŸããããã«ãããéèŠãªè©³çްãæãåºããæŽçãããç¶æ ãä¿ã€ããšãã§ããŸãã
課é¡ã®å æ
ã°ããŒãã«ãããã¯ãŒã¯ã®æ§ç¯ã«ã¯ãç¹å®ã®èª²é¡ã䌎ãããšããããŸãããããã®èª²é¡ã«ç©æ¥µçã«å¯ŸåŠããæºåãããŠãã ããã
- æå·®ïŒäŒè°ãé»è©±ãã¹ã±ãžã¥ãŒã«ããéã¯ãæå·®ã«æ³šæããŸããããçžæã®çŸå°æéã§ç©ºãç¶æ³ã確èªã§ããã¹ã±ãžã¥ãŒãªã³ã°ããŒã«ã䜿çšããŠãã ããã
- èšèªã®å£ïŒç¿»èš³ããŒã«ãéèš³ã䜿ã£ãŠèšèªã®å£ãå æããŸããããã³ãã¥ãã±ãŒã·ã§ã³ã¹ãã«ãåäžãããããã«ãæ°ããèšèªãåŠã¶ããšãæ€èšããŠãã ããã
- æåã®éãïŒæåã®éãã«ææã«ãªããããã«å¿ããŠã³ãã¥ãã±ãŒã·ã§ã³ã¹ã¿ã€ã«ã調æŽããŸãããã
- ä¿¡é Œã®æ§ç¯ïŒä¿¡é Œãç¯ãã«ã¯æéãšåŽåãããããŸããç¹ã«ç°ãªãæåã®äººã ãšä»äºãããå Žåã¯ãªãããã§ããå¿è匷ããéææ§ãä¿ã¡ãä¿¡é Œã§ããååšã§ãããŸãããã
- ãªã¢ãŒãã§ã®é¢ä¿ç¶æïŒãªã¢ãŒãã§é¢ä¿ãç¶æããã®ã¯é£ããå ŽåããããŸãã宿çã«é£çµ¡ãåãåãããããªäŒè°ãå©çšããŠãã匷ãã€ãªãããç¯ãåªåãããŸãããã
çµè«
ã°ããŒãã«ãªãããã§ãã·ã§ãã«ãããã¯ãŒã¯ãæ§ç¯ããããšã¯ãããªãã®æªæ¥ãžã®æè³ã§ãããªã³ã©ã€ã³ãã©ãããã©ãŒã ãæŽ»çšããã€ãã³ãã«åå ããåçªäŒãããã¯ãŒã¯ãå©çšããç°æåã³ãã¥ãã±ãŒã·ã§ã³ãåãå ¥ããé¢ä¿ãè²ãããšã§ãæ°ããªæ©äŒãžã®æãéãããã£ãªã¢ãåäžããã匷åãªãããã¯ãŒã¯ãç¯ãããšãã§ããŸãã課é¡ãåãå ¥ããå¿è匷ããæŽ»æ°ããã°ããŒãã«ãããã¯ãŒã¯ãæ§ç¯ã»ç¶æããããã«å¿ èŠãªæéãšåŽåãæè³ããæºåãããŠãã ããã
æãæåããã°ããŒãã«ãããã¯ãŒã¯ã¯ãçã®ã€ãªãããšçžäºå°éã®äžã«ç¯ãããããšãå¿ããªãã§ãã ãããæ¬ç©ã®é¢ä¿ãç¯ããã€ãªããã®ãã人ã ã«äŸ¡å€ãæäŸããããšã«éäžããã°ãããªãã®ãã£ãªã¢ç®æšãé·å¹Žã«ããã£ãŠãµããŒããããããã¯ãŒã¯ãæ§ç¯ããéãçå®ã«æ©ãããšãã§ããã§ãããã